Feathr gets personal with Da Vinci update

Event personalisation dilettante Feathr announces a launch of “Da Vinci”, a vital new refurbish to a award-winning height that empowers eventuality organisers to simply emanate personalised eventuality practice by data, insights and communication.

“Da Vinci” outlines a initial step in realising Feathr’s prophesy of moulding a destiny of a eventuality experience. This is Feathr’s many poignant product refurbish to date and central change to a Event Personalisation Platform. Personalisation is now embedded opposite a whole Feathr platform, permitting eventuality organisers to know their customer’s tour and personalise their customer’s knowledge before, during and after a event.  

With “Da Vinci”, Feathr helps organisers precedence a information they already have by mixing sources like registration, CRM, amicable supporters and website analytics to launch effective multi-channel campaigns opposite email, alighting pages, online advertising, amicable media and chatbots. Beyond attendee acquisitions, Feathr can be used to personalise interactions including: presenting applicable content; joining suitable exhibitors and sponsors with attendees; suggesting applicable sessions; proposing profitable contacts to network with; and most more.

With many courtesy reports indicating to a decrease in response rates to generic, mass digital marketing, Feathr addresses a augmenting significance of delivering calm and practice that are personalised to a aim audience.

Consumers who have grown accustomed to platforms such as Amazon and Netflix also design a some-more personalised knowledge with eventuality marketing. Feathr aims to supply eventuality organisers with actionable insights and a collection to do only that, quickly, simply and effectively with an discerning user interface regulating click and drag-and-drop capabilities. 

Aleksander Levental, CEO of Feathr, says: “The flourishing plea of capturing assembly courtesy and a high series of competing events meant that it’s never been some-more critical for eventuality organisers to cut by a sound with personalisation. Our new “Da Vinci” refurbish helps eventuality organisers fast build a extensive design of their business and prospects, profiling and bargain digital behaviours so they can emanate powerful, effective campaigns that are tailored to their interests.”

Aidan Augustin, President of Feathr, adds: “Inspired by Da Vinci’s unconstrained office of moody and singular works of art, we wanted to enthuse eventuality organisers to take a bespoke proceed to personalising eventuality communications and experiences. Da Vinci’s work laid a substructure for generations of scientists and aeronautical dreamers to come. Similarly, a “Da Vinci” refurbish lays a substructure for Feathr’s ongoing tour to change a approach events are designed, experienced, and eventually monetised.”

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Posted by on May 19 2017. Filed under News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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