How Pomegranate Wellness Spa Hotel reduces cognitive bucket a la Stanford University

Seth Godin in one of his moving records writes:
“The conflicting of “more”
It’s not “less.” 

If we caring enough, a conflicting of some-more is better.”

Reducing cognitive bucket is a plea to welcome such a “less is best” theorem.

The rules, a regulations, a handling beliefs of a company, a non- artistic parts, even a new knowledge, have to be condensed in smart, subtracting ways.

The rebate of a cognitive bucket exhibits good congruity with Nobelist Daniel Kahneman’s System 1 in his speculation in behavioural economics. According to him a mind works in a twin system: The System 1 that is some-more discerning and quick and a System 2 of a cognitive routine that is governed by reasoning, methodical thinking, rationality, warranting significantly some-more effort.

The cornerstone of Kahneman’s speculation is succinctly articulated as: “Feeling is a form of thinking. Both are ways we routine information, though feeling is faster.”

The plea when it comes to slicing a cognitive bucket of a rules, regulations and procedures of your association is to interest to this initial complement of a tellurian cognitive architecture.

In a same time, in a ways Stanford University’s Hayagreeva Rao, a Atholl McBean Professor of Organizational Behavior and Human Resources during Stanford Graduate School of Business, and Bob Sutton, Professor of Management Science and Engineering and a Professor of Organizational Behavior (by courtesy) during Stanford, delineate a maze of slicing cognitive load, shortening cognitive bucket means, after all, to be means to digest things by activating a right hemisphere of a mind where we demonstrate ourselves by feelings, art, dance, where we listen to music, where we meditate, where we dream. In other words, it’s all about squeezing down things and renovate them from “loads” to inspirations in noted ways, namely in emotions.

Professors Bob Sutton and Hayagreeva (Huggy) Rao, IG: Stanford Graduate School of Business.

In hospitality, this plea of condensing lessons and manners is pivotal to a pattern of a storytelling hotel. The plea is to never use a rule, even a word “rule” itself. Instead to use a word story.

The division target, in other words, is to lessen a dos and manners by narrativization and emotionalization.

A good division diversion is also what a liberality behemoth Ritz Carlton does.

How Pomegranate Wellness Spa Hotel reduces cognitive bucket a la Stanford University 
Instead of inventory manners and guides, storify.

Namely rise impactful and emotionally musical storytelling, strap manners in a energy of stories.

Story is a brand’s currency. Whatever a kind of this code might be. We are all inherently brands, healthy storytellers. We do all lift a legacy, a storytelling heritage, a parable with us. What we need is to be good brands, good storytellers, good myths.

Our lives are representation theatres and whatever we might do, we do story.

Cooper et al. (1994, p. viii) claim that “Storytelling is partial of being human”.

In this line of suspicion we can bring a crowd of studies proposing that stories are an compact law of a tellurian nature. Profound poem Muriel Rukeyser portrays a conspicuous pervasiveness of stories in a area of existence: “The star is done of stories, not atoms” (Rukeyser et al. 2005) while Gottschall (2012) inaugurates his book The Storytelling Animal: How Stories Make Us Human by quoting Ellie Wiesel: “God done Man since He loves stories”.

In a same vein, a crowd of scholars try on justifying a dual metaphors Homo Narrans and Homo Fictus that Fischer (1987) and Gotschall (2013) respectively commission as a many gratifying characterization/ clarification of tellurian nature.

McAdams (1999) mirrors a same credo with Gottschall, that storytelling as a dispositional trait of tellurian beings prevails in their lives, regulating alternately a likewise definition word The Narrative Mind, ruling that a discernment is structured on a comment outlook.

On a emotions
Concurrently, emotionality is a ultimate rival advantage in Hospitality. The genuine value of stories is a emotions that they do carry.

“Chances are, a stories that stay with we also make we cry-or laugh-or get angry. The clever emotions make them memorable.” Why Marketers Want to Make You Cry – Harvard Business Review.

Emotions work since they are really simple biological mechanisms of humans. When a hotel works properly, it employs a unsubstantial toolbox and is related to a romantic goals that any guest has.

According to Harvard, business who are “emotionally connected” are a top turn of consumer. Emotional tie is what is achieved when we conduct to constraint a heart of a client. It is a some-more unconscious, rather than conscious, conditions in that a patron keeps shopping since he wants it, since he feels singular and since he comes closer to what he wants to be as a human.

The following is a loyal story of a energetic interweaving of story and tension that indicates how to harness a order of providing a heart-felt liberality into a energy of a story, namely into daily movement and habit.

In a hotel association that we now work in a Guest Relations Department, in Pomegranate Wellness Spa Hotel, employees are told to place their name tab on a right side of their uniform and never on a left side where a heart is situated. The heart has to be manifest but impediments in front of it. The heart has to be open.

This is not like a script. We do not tell a employees that they should stir adult abdominal reactions and absolute emotions to a guests; we remind them it by a daily practice. So each day when they get dressed in their uniforms and symbol their name tags, they do remember that liberality is a matter of heart. So each morning they revisit their psychological duty, their shortcoming to offer guest intuitively from their hearts.

This is a absolute approach to bleed a knowledge, to institutionalize a order by a robe and parallel in a discernible approach (the name tag).  It is believe practically embodied in a symbolized, simply recollectable, comment that cuts a cognitive bucket and final reduction of a employees’ operative memory.

Panoramic aspect of Pomegranate Wellness Spa Hotel.

Pomegranate’s name tab on a right side of a heart is such a certain cues story that hotel employees are told and afterwards hotel guest experience.

We talk, therefore, about intelligent ways to memorize rules, to possess them and to perform them while regulating reduction operative memory. The employees of Pomegranate Wellness Spa Hotel are not given rules, they are given tools; a apparatus of habit, a apparatus of experience.

Pomegranate Wellness Spa Hotel

T: +30 23730 43070
F: +30 23730 43119
Nea Potidea, Halkidiki
63200, Greece


Stanford Innovation and Entrepreneurship Certificate
Stanford Center for Professional Development
496 Lomita Mall, Durand Building 3rd Floor
Stanford, CA 94305-4008


The Storytelling Hotel

Creator: Alexia Charoupa,

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Posted by on Jul 25 2017. Filed under News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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